Westy Self Storage
A seamless and modern digital experience for a storage solution provider with facilities spanning across the tri-state area.
An intuitive online experience that reflects Westy’s contemporary, friendly, and bright ambiance.
With a dull and dated online presence, our goal for Westy's invigorated new look was to create a striking presentation of the Westy experience in a website that not only highlights their impeccable service and state of the art facility, but also reflects it. This resulted it our team delivering a one of a kind, highly engaging, modern, and intuitive custom website.
An immaculate digital presence
After a thorough website audit, we identified the various pain-points and opportunities we could resolve and capitalize on through seamless UX and modern web technology. Our solution for the new Westy online platform was simple: providing users with pertinent information above the fold with clear calls to action, an intuitive navigation and a bold autoplaying video that visually takes users through the journey of storing with Westy.
Design on the move
With over 50 percent of all web traffic coming from mobile devices, our goal was to provide users with peace of mind in the form of a smooth and hassle-free online experience regardless of where they are. To combat slow load speeds and gaps in the mobile user experience, we optimized all images and video assets to load in smoothly on phone & tablet devices. Other optimization techniques employed were - using scalable vector graphics, creating clean levels of hierarchy for better legibility and employing lazy load for non vital images and videos.
Animated Room Diagrams
One of the biggest challenges for any storage solutions company is to allow their customers to visualize how they can utilize any storage space to its best potential. Our team took this opportunity to create meticulous yet exciting 3D Isometric animations illustrating each of Westy’s storage spaces. This solution provides users with spatial insight into making the most of their storage space by showcasing how everyday items can be stored away efficiently in any of Westy's many storage room options.
A Custom Storage Calculator
Our vision for the ideal storage calculator was one that takes the guess-work out of determining the best size unit for every customer. To achieve this, our next step was to reevaluate the existing presentation and functionality of the Westy storage calculator by further optimizing the site with informative yet digestible information. We categorized the most commonly found items around a home into different rooms and were provided with base specs for each item from the Westy team. Users can add types and quantities of each item and the storage calculator will suggest unit sizes based on the items that need to be stored in the unit.
Custom Photography & Videography
In collaboration with our photography partners, we were able to coordinate a fresh on-site photography and videography shoot. This allowed us to refresh the website with new visual assets including bright photos and videos and successfully showcase Westy's modern features and services, including its brightly lit grand atrium lobby and free mover concierge. These images were then optimized for web to enable fast load speeds while still maintaining the quality of all images.
